The Guy was originally just a drawing of a face with a large grin, as seen on the back of the album The Sickness. The Guy eventually became the official mascot for the band, fully animated by Spawn creator in the music video for Disturbed's "Land of Confusion" cover, and has also appeared on the artwork of four of Disturbed's albums, Ten Thousand Fist, Indestructible, Asylum, and The Lost Children.
The Guy, after not being seen in Believe, made a full-blown appearance in Ten Thousand Fists. He appeared still as the face (head cloaked by a hood) and included a special outfit. His outfit was made up of a torn cloak, along with multiple chains and torn clothing.